Walter Genuin 18 Inch Red Bermuda Short are made with a cotton blend fabric that adds comfort and stretch, these Rolling bermuda shorts feature many pockets. The fabric blend used to manufacture these shorts allows for free movement with two way stretch and always reverts back to it’s original shape.

Walter Genuin Red/White Sleeveless Polo are Made with a Polyamid/Elastan blend fabric for added comfort and stretch, these Symmetric performance polo shirts feature an open v-neck style design with contrast color white at the front, a johnny style collar, 1 inch bands at the arm openings and a 3-1/2 inch bottom band made with the same fabric as the shirt. The Polyamid fabric contect used to manufacture these shirts provides a very soft and silky feel and the Elastan content allows for free movement during any activity and always reverts back to it’s original shape.

The Treasure Floral Print/Black Golf Bag has been custom manufactured with a beautiful black tapestry fabric. All materials have been carefully chosen for long lasting durability and the absolute richest look available for ladies. Additional features of this golf bag include an 8 inch top with a 6 way divided grid and 3 seperate full length divided compartments inside, one large front compartment with an additional 8 inch zip pocket on the surface, a large apparel pocket at the rear with another surface pocket with zip closure, brushed steel zipper pulls, a trunk and bottom handle, a well padded shoulder strap, umbrella holder, a black nylon travel hood and a detachable fur lined valuables/tee bag with contrast stamp croc trim and snap closure side pocket.

The Treasure golf bag is made with a beautiful multi color black floral tapestry fabric for the absolute richest look available for ladies.

The bags use hand-selected, high-grade fabrics and are available in more than 100 different color combinations and in a range of floral tapestries, embossed stamped crocodile print leathers, and textured floral prints.

Additional features include an 8-inch top with a six-way divided grid and three separate full-length compartments inside. Zipper pulls are brushed steel, and the bags have a trunk and bottom handle, umbrella holder, padded shoulder strap, travel hood, and a detachable fur-lined tee bag. The bags are 34 inches high and weight 8 pounds, and available for $425.

By Janice Ferguson

Whether you’re an original Lilly Pulitzer golf wear devotee or you’ve recently discovered this re-growing trend, Lady Golf is one of the exclusive shops trusted enough to sell this line.

Lady Golf has just reduced a large selection of last season’s Lilly Pulitzer collection including sleeveless & short sleeve polo shirts, skirts, capri’s and pants.

Performance fabrics have become a primary focus for the majority of leading apparel brands as top manufacturers continue to raise the bar with new fabrication technologies, including:

• Moisture-management products that use special yarns and fabrics to quickly take moisture away from the body and then promote rapid evaporation from the garment’s outer surface. The wearer remains comfortable even in the harshest conditions.
• Antimicrobial fabrics that use special technology that embeds carbon or other odor-absorbing substances to trap odor and then release it when laundered.
• Water-repellent gear that delivers a durable barrier to rain while also providing mildew resistance. The result keeps garments cleaner and looking new — even in the wettest weather.
• UV-protective clothing that provides a high Ultraviolet Protection Factor (UPF) rating, which is akin to the SPF rating on sun-blocking products. For example, a shirt with a UPF of 50 blocks 98 percent of UV radiation.
• Wind-resistant garments that use the latest in fabric construction and garment design to block and buffer the elements.

Stretch fabrics also remain an integral component of most premium golf apparel, while technology features and styles vary to meet a wide variety of applications. The key to leveraging the latest performance fabrics is helping customers determine the proper blend of technologies to deliver the most value at the best price.

Early technology-adopters are quick to embrace state-of-the-art moisture-management products, water-repellent gear, UV-protective clothing and the newest wind-resistant garments. The majority of customers, however, will weigh features, functionality and costs before deciding which premium golf apparel is most appropriate for their special events, corporate gifts, employee incentives or corporate logo attire.

Manufacturers best known for technology advancements can also be expected to have the strongest retail presence. Buyers who want the same quality products they see in retail stores are turning to these market leaders, which offer a vast assortment of technologies, fashion-forward styles and colors, as well as a plethora of finely tuned co-branding opportunities. More than ever, retail-right product is a leading driver in the imprintable sportswear industry, as business buyers seek to elevate their own brands by adding corporate logos to the most preferred technology- and fashion-focused lifestyle brands.

During the past five years, women’s golf apparel has benefited greatly from the infusion of retail lifestyle brands. Initially, female golf apparel choices were limited to unisex styles. Today, women’s apparel and companion pieces include fashion-forward styles with improved athletic fit and unique colors.

This kind of education continues to play a crucial role in dealing with high-tech fabrics. To ensure that advanced golf apparel does its job both on and off the course, distributors need to develop an understanding of the top technology advancements, as well as provide effective sales tools to facilitate purchase decisions. Equally important is helping customers understand all the potential uses for a particular fabric innovation, while generating creative options to facilitate new and compelling marketing ideas.

For more conservative or cost-conscious organizations, the ideal time for introducing cutting-edge fabrics and fashion trends might coincide with a corporate image upgrade. For others, a customer golf outing or other time-sensitive event may ignite the opportunity to try a new type of technically advanced garment.

It all comes down to understanding your customers. Only by doing this can offerings be tailored to best fit their needs and budgets. The key is helping customers think beyond traditional channels and offering creative ways to incorporate premium sportswear into their mix of promotional products strategies. Having ample inventory and top-notch fulfillment capabilities is crucial to supporting their evolving requirements for both tried-and-true and leading-edge golf garments that help them compete better on the course and in the boardroom.

Remember, you have options beyond the well-loved polo shirt.

Look at different tiers of pricing. If price is the overriding issue, find the level that is right for the customer, and then include as much value as possible. After all, value is not measured by what is least expensive. Instead, determine the proper price point — that’s what helps create the best overall product and purchasing experience for customers. At the end of the day, decisions are not made only on a single technology or the latest fad or trend. It comes down to how you support your customers. Knowing their needs and having the proper mix of technology and products — all while understanding the trends — is an unbeatable combination.

By Andrea L. Engelvice president of merchandising for Trevose, Pa.-based Broder Bros. Co.

Dresses have come back in a big way this year. Hemlines are up and down, dress lines are easy on the figure, and styled to enhance the curves.

Most dresses are styled to fall just above the knees. This is a flattering length on most woman, and a comfortable length for most occations.

The shirt dress,seems to be one of the design styles that stays around forever. I love this classic style. It can be worn for fun or business. So functional…And shows off the waist…

The new shirt dress, is styled to fall just above the knee or shorter, as a rule is belted with matching belt. But a girl can easily add her own choice of belt, make your own statement, so to say.

By Sharon Stajda

The Halle Berry Celebrity Golf Classic will be held on April 28 at MountainGate Country Club in Los Angeles.

You can find more information here.

So if they battery gets drained on your trip then you can also easily push it. The batter should be able to go 36 holes so you shouldn’t have it drained before you are finished golfing.

The cart does weight 31 lbs. so it will be hard to pick up and put back into the car.

An added benefit to making golf cool and fun are the players. Players are younger now and it’s even cool for people like 50 Cents to play a round of golf. Of course there’s always Tiger Woods and Lorena Ochoa making golfing popular with the younger crowd and also making it popular in places where they used to not know what golf was.